Your packaging are a gateway to new digital contents
Packaging is limited in size and content. Legally speaking, your packaging has to include your product’s ingredients and other information about the importer and manufacturer, often on a rather small surface. And with the emergence of interactive media and online services, your packages are expected to contain more and more information to grab the attention. Today more than ever, your packaging plays a key role in your marketing campaigns and need to stand out through its content and its design.
Modern day consumers are curious, attentive, and sensitive to their surroundings. Successful apps like Yuka or QuelCosmetic are the living proof that users expect more transparency in the products they want to buy.
Using augmented reality for your packaging allows you to convey as much information as you’d like to your consumers, all the while creating a unique experience for them as soon as they hold your product in hand.
of purchase decisions are made in store
of consumers are more inclined to buy products from a retailer that uses AR
active engagement, as each scan generates at least one click