Your packaging as a gateway to your digital content
The packaging is physically constrained by its shape and size, graphically by the printed space allocated to it, legally by all the legal indications required… it is always asked to tell more and more. Originally designed to protect a content, the packaging is now more than ever a marketing tool designed to be bought. Whether by its design or presentation, it has to be unique.
The phenomenal success of mobile applications such as “Yuka” or “QuelCosmetic”, which meet customers’ increasing demand for transparency, highlights the concern and attentiveness of actual consumers.
Augmented packaging thus become the gateway to a rich brand universe that allows to display unseen experiences around the product.
of purchasing decisions are made in stores
of consumers are more likely to buy from a retailer offering augmented reality
commitment, each packaging scan generates at least one click