Your printed catalogs can lead to online sales
For the past 20 years, marketers have adopted every single digital development, one by one: websites, emails, search bars, social media, apps, online baskets and wallets. But catalogs were never replaced.
Why ? Because our brain loves printed materials ! In 2015, neuroscientists at Temple University in Pennsylvania demonstrated that printed advertising activates the part of our brain that triggers desire and value, more so than digital materials.
Transforming catalogs into multichannel materials can boost sales and appeal to consumers with the advantages of both printed materials and digital tools.
Catalogs layered with multimedia will allow consumers to start their purchase journey with your printed materials and close the sale online through ordering forms, thanks to augmented reality. It will also surprise your consumers and make them more loyal to your brand.