Your printed catalogues as new e-commerce channels
For 20 years, the distribution sector has been stacking all the levers of digital expression: websites, emails, search, display, social networks, applications… without replacing the catalogue! Why?
Because the human brain loves print. A study led by Temple University neuroscientists in 2015 showed that paper advertising activates the part of the brain that attributes value and desire, more intensely than digital media. An increased activity that also indicates greater intent to purchase.
While multi-channel marketing has become the norm in the retail experience, print catalogues that offer augmented reality experiences encourage multi-channel consumer behaviour. By offering additional content, users move from print to digital, they are now able to watch a video, fill out online order forms or play contest games in augmented reality.
New experiences and editorial contents bring your brand image to new levels. Your augmented reality catalogues engage the reader, create an experience and build brand loyalty — and they instigate purchases with interactive and dynamic content.