Augmented reality upgrades any printed material
Printed media are suffering as digital transition occurs: multimedia, interactivity, dynamic content, real-time, data, customization, cross-channel paths… do not correspond to print features. Consumers today are increasingly interested in getting more digital tools. However, paper remains a key element since catalogues and other brochures or flyers remain highly appreciated for their reading comfort. Apply augmented reality over printed materials value these media efficiency and add to these the specific advantages of digital technology.