AR completes any printed materials
Printed materials have suffered from the development of digital content. By being easily accessible, customizable and up-to-date, digital content has many advantages over prints and customers have adopted digital habits in their behavior as consumers. However, printed materials are still popular due to the fact that they are tangible and easy to use. Opting to use augmented reality allows brands and companies to enhance their printed materials, all the while taking full advantage of all the digital tools available as well.