Augmented reality for retail

How to reconcile on and offline? Over the past 20 years, the retail world has undergone a metamorphosis, and customer paths have diversified. Smart shoppers expect technologies to optimize their purchasing path and reduce their costs: save time and money! How to place your outlet and printed media within the context of the digitalization of distribution channels and the omni-channel customer path? Market-leading retailers such as Decathlon and Pandora have chosen augmented reality technology to create a bridge between physical and digital worlds and boost their sales.

Want to know more about Augmented Reality on print?

Overview of the e.leclerc house catalog with SnapPress augmented reality technology

Increase your sales traffic by offering new services on your printed materials

Augmented reality helps retailers manage the diversification of customer paths and new consumer experience requirements by easily connecting both physical and digital worlds.

The traditional commercial activity is made through shops, packagings, sales department, or with direct marketing operations such as mailbox catalogues distribution or promotional street campaigns. The modern consumer still appreciates the physical dimension of commerce, but has embraced habits related to digital: shopping online from home, sharing and requesting advice through messaging and forums…

Connect both worlds, support and guide these new behaviours thanks to augmented reality by offering a better customer experience that leads to a purchase decision, whether in your store or on your website.

80%

of french people prefer a printed catalogue to its digital release

90%

of consumers think that a qualitative print indicates the quality of the company

2x - 8x

A conversion rate 2 to 8 times higher than traditional e-commerce

Augmented reality comes as an add-on over your printed materials, a free complementary service. Reconcile tech-savvy and newbies!

The augmented reality benefits for retail

  • ValidExpand your space of expression and convey more information
  • ValidStreamline the omnichannel customer journey and increase the conversion rate
  • ValidIncrease in-store traffic and boost your sales
  • ValidDevelop brand loyalty and animate your community
  • ValidIncrease the memorization rate through the wow effect
  • ValidImprove customer satisfaction through an enhanced shopping experience
  • ValidStand out from the competition through innovative practices
  • ValidIncrease perceived quality and margins
  • ValidFree up staff time and empower clients
  • ValidObtain statistics from your campaigns and observe the behaviour of your audience
  • Need to go further?

    Let’s talk about your projects and use cases.

    Contact us

    The best augmented reality devices for commercial applications

    Catalogue - POS - Signage - Packaging - Flyers - Contests - Window - Posters

    Client work: E.Leclerc X SnapPress

    E. Leclerc Hypermarkets brought their E. Leclerc Home catalogues to life with SnapPress Augmented Reality solution. A nice production done by the communication agency Hudik and released on French and Spanish markets.

    It is a fact, product catalogues are often too formal, limited to a non-exhaustive list of references. It doesn’t stage your products, all these little things that encourage your audience to buy.

    Overview of the e.leclerc house catalog with SnapPress augmented reality technology

    How then can you bring your products to life without falling into a laborious list of references? By adding the set in augmented reality of course.

    Successful mission:

    • Stage the catalogue’s products in a playful way and bring emotion
    • Present the full colours range of the goods and make them pop humorously, inviting the reader to turn the pages.

    With links to product descriptions and videos displayed over the magazine pages, this operation highlight E. Leclerc House products.

    Video overview of the e.leclerc house catalog with SnapPress augmented reality technology

    Our customers

    Future starts here

    Join the printed media transformation : interactive, intelligent, useful! Let’s talk about your projects.

    Contact