Enhancing traditional press with AR’s digital tools
Quite a few leaders in the press industry have already turned to augmented reality to enhance their products and keep up with today’s technological improvements.
Although the Internet is a popular channel of information, it is also saturated with advertising messages that act as diverting factors. It is easy to fall into an Internet rabbit hole, forgetting why we were surfing the web to begin with. With augmented reality, users can focus on what they were looking for by holding a physical newspaper that has been enhanced with targeted and useful multimedia add-ons. That way they can be more grounded and relaxed when they receive the information, but also be more receptive thanks to the multimedia dimension.
of people are more receptive to printed messages than digital ones
of people prefer the printed version of magazines. 55% of them prefer the printed version of newspapers.
of people find printed content to be more trustworthy