The printed newspapers and magazines as a portal to access digital content and increase awareness
Augmented reality can help the paper press regain a prominent place in everyone’s daily life. Today, the Internet is associated with information overload, infinite scroll and time-consuming activities that distract us from the primary purpose. Thanks to augmented reality, it is now possible to anchor multimedia content to the printed page. This technological innovation makes it possible to offer your content without distraction or external solicitation (retargeting, advertising, notifications, etc.), and deliver a better experience to your audience: more relaxed, more receptive, more focused on the subject thanks to the appropriate dosage of digital information: where readers need it, and when they have chosen it.
of people are more attentive to a printed rather than a digital advertising message
of people prefer the paper version of magazines and 55% the paper version of a newspaper
of people trust articles read in printed newspapers more