Augmented reality for the press

Over the past twenty years, traditional media (press, TV, cinema, radio, outdoor) have experienced a decline and ageing of their audience. In question is the new generation that is devoting more and more time to the Internet media. The digital transition results in a shift of traditional media content to the Internet : online press, video-on-demand, podcasts, web banners… at the expense of traditional media.

How to enhance the value of the paper press when instantaneity, interactivity and multimedia offered by the web are the watchwords of attractiveness among millennials?

Press publication like Voici, Capital, or GEO have already chosen augmented reality as a technological solution to make their printed media interactive and thus meet the challenges of enhancing the value of the printed press and appealing to a younger audience! Is augmented reality the next growth factor for News & Media ?

Want to know more about Augmented Reality on print?

Overview of Voici magazine with SnapPress augmented reality technology

The printed newspapers and magazines as a portal to access digital content and increase awareness

Augmented reality can help the paper press regain a prominent place in everyone’s daily life. Today, the Internet is associated with information overload, infinite scroll and time-consuming activities that distract us from the primary purpose. Thanks to augmented reality, it is now possible to anchor multimedia content to the printed page. This technological innovation makes it possible to offer your content without distraction or external solicitation (retargeting, advertising, notifications, etc.), and deliver a better experience to your audience: more relaxed, more receptive, more focused on the subject thanks to the appropriate dosage of digital information: where readers need it, and when they have chosen it.

59%

of people are more attentive to a printed rather than a digital advertising message

62%

of people prefer the paper version of magazines and 55% the paper version of a newspaper

51%

of people trust articles read in printed newspapers more

Thanks to augmented reality, it is now possible to link multimedia content on newspapers.

The advantages of augmented reality in the service of the press

  • ValidOffer exclusive content to attract new customers
  • ValidOffer games to engage your audience in an interactive way
  • ValidInform in real-time of the latest news and results
  • ValidIllustrate texts with multimedia content
  • ValidCreate the wow effect and rejuvenate your image
  • ValidIncrease the memorization rate through the enrichment of the customer experience
  • ValidDeliver personalized messages
  • ValidCapitalize on digital content by offering a new distribution space on each printed page
  • ValidObtain statistics from augmented reality campaigns and analyze audience behaviour
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    The best uses cases in News and Media

    Front cover - Special report - Culture & entertainment pages - Sports pages - Tips & Tutorials Pages - Advertising spaces - Game pages - Editorial & Opinion pages - Weather page

    Client work: Prisma Media X SnapPress

    The Prisma Media group is one of the leading press publishing houses in France. With more than 26 titles such as Neon (young people), Capital (economy) and Geo (travel), Prisma Media has a popular publication for each all age groups.

    In the face of fierce competition from their digital counterparts, it is a question of convincing the “young people” who constitute not only the most dynamic social group, but also one of the largest segments of the market.

    To increase its impact and popularity, Prisma Media has decided to launch Prisma XR, a research and development unit dedicated to creating immersive experiences for their young readers.

    This bold but visionary decision to add multimedia content to be scanned on his magazine, allowed Neon to experience an increase in popularity among young French audiences. Following this first successful initiative, Prisma Media has decided to extend the augmented reality experience to other types of audiences such as Capital and Geo.

    Overview of the Capital press title frome Prisma Media with SnapPress augmented reality technology

    Prisma Media has taken the pulse of young audiences and understood the need to reposition its print publications by adopting innovative solutions. Choosing augmented reality was an obvious choice, as it is the most advanced and effective technology to connect print to the digital world, leveraging this connection to create an immersive and engaging experience for readers.

    In addition, the SnapPress app not only allows users to enjoy the enhanced version of the magazine titles, but also allows them to comment and share their own content; everything they could do with a digital magazine, while maintaining that special physical relationship with a printed magazine.

    Successful objective: readers embraced the change, and Prisma witnessed increased sales and welcome buzz, which grew their market share. In total, Geo, Neon and Capital have accumulated more than 100,000 scans and 163,000 clicks.

    Video overview of the Geo press title from Prisma Media with SnapPress augmented reality technology

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