Augmented reality is the most suitable media for event operations
Every year, events develop towards higher quality standards, the public is no longer a spectator but tends to be part of the show. Integrating augmented reality along your event allows you to propose interactive devices that exceed your audience’s expectations.
During an event, the goal is to convey to your public as much emotion and information as possible, it has to be memorable. Event attendees always enjoy physical contact and human interaction, but they also look for more and don’t hesitate to use their phones to get additional information. Catch their attention with a physical support enhanced with augmented reality, enrich their experience: capitalize on your event and increase its efficiency.
Choose the digital add on (video, animation, exclusive content, tips…) you wish to display to your audience, and then decide which material will trigger it: a poster, a flyer, a roll’up… It is time to empower participants, engage them in an interactive, functional and emotional experience through augmented reality!
of American marketers generate sales through event marketing (Source)
of event marketers believe that technology has a major positive impact on the success of their events (Source)
of C-Suite executives believe in the power of live events and plan on investing in them more in the future Source)