Events and augmented reality

With more events than ever, being an organizer today is a challenge as audiences expectations are growing. Whether it is an expo, a conference, a pop-up store, an escape game, a sporting or cultural event… you need to offer a memorable experience: immersive, engaging and original.

Want to know more about Augmented Reality on print?

Overview of holobear at Argo and SnapPress booth with augmented reality technology

Augmented reality is the most suitable media for event operations

Every year, events develop towards higher quality standards, the public is no longer a spectator but tends to be part of the show. Integrating augmented reality along your event allows you to propose interactive devices that exceed your audience’s expectations.

During an event, the goal is to convey to your public as much emotion and information as possible, it has to be memorable. Event attendees always enjoy physical contact and human interaction, but they also look for more and don’t hesitate to use their phones to get additional information. Catch their attention with a physical support enhanced with augmented reality, enrich their experience: capitalize on your event and increase its efficiency.
Choose the digital add on (video, animation, exclusive content, tips…) you wish to display to your audience, and then decide which material will trigger it: a poster, a flyer, a roll’up… It is time to empower participants, engage them in an interactive, functional and emotional experience through augmented reality!


of American marketers generate sales through event marketing (Source)


of event marketers believe that technology has a major positive impact on the success of their events (Source)


of C-Suite executives believe in the power of live events and plan on investing in them more in the future Source)

An overwhelming majority of event marketers believe that technology can have a major positive impact on the success of their events

The advantages of augmented reality for your events

  • ValidEngage your audience with an interactive presentation
  • ValidExpand your expression space and transmit more information
  • ValidMake yourself engaging by animating your room in an innovative way
  • ValidPresent an object in 3D without having to transport it to the site
  • ValidCapture attention with an innovative staging
  • ValidIncrease the memorization rate through the wow effect
  • ValidStand out from the competition with original experiences
  • ValidIncrease the attractiveness of your operation with new content
  • ValidObserve the behaviour of your audience by obtaining statistics
  • ValidGet leads by offering contests
  • ValidLeave a record of your event on your participants' phones
  • ValidIncrease the reach of your presence by encouraging sharing on the Internet
  • ValidProvide participants with real-time information
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    The best use cases

    Professional exhibition - Congresses - Open house days - Festival - Escape Game - Seminar - Treasure Hunt - Sales animation - Pop-up store - Internal event - Sporting events - Team building - Cultural event - Inauguration - General Assembly - VIP area

    Client work: Fête de l’Humanité X SnapPress

    The “Fête de l’Humanité” is an event organised every year by the newspaper L’Humanité: more than 500,000 people make it the largest french festival. It brings together music, culture, politics, sport and meetings, and has chosen to work with SnapPress to give a new dimension to its communications efforts.

    In its 30-page catalog, users discover videos of the artists performing during the festival, photos that relate previous editions, and additional information on events related to the “Fête de l’Humanité”.

    Overview of the Fête de l'Humanité festival program with SnapPress augmented reality technology

    The usual information is available on the printed magazine distributed on site, the additional augmented reality content is displayed over the pages. A scan rather than an online query yields faster browsing, and a 3D staging of the information for more satisfaction. A good event communication device to improve the experience of audiences!

    Overview of the Fête de l'Humanité festival program with SnapPress augmented reality technology

    Our clients upgrade their events with Augmented Reality

    Future starts here

    Join the printed media transformation : interactive, intelligent, useful! Let’s talk about your projects.