Augmented reality is a perfect medium for events
Event strategist have to come up with new ways to innovate and stand out from the crowd. Standards are constantly on the rise, and marketers have to meet those high expectations to sweep users off their feet.
Attendees still love to experience tangible human interaction but they also want to be informed fast and efficiently, and won’t hesitate to turn to their smartphones to complement the information around them or relay it on social media. Grab their attention with printed materials (flyers, posters, pamphlets) and surprise them by adding a digital component to them.