Augmented reality for the event industry

With a plethora of events and activities to pick from out there, focusing on the quality of user experience is a key factor to keep the audience interested. Whether it is a sporting event, open doors, an escape game or a conference, using unique and engaging tools will turn your event into a memorable experience.

Want to know more about Augmented Reality on print?

Overview of holobear at Argo and SnapPress booth with augmented reality technology

Augmented reality is a perfect medium for events

Event strategist have to come up with new ways to innovate and stand out from the crowd. Standards are constantly on the rise, and marketers have to meet those high expectations to sweep users off their feet.

Attendees still love to experience tangible human interaction but they also want to be informed fast and efficiently, and won’t hesitate to turn to their smartphones to complement the information around them or relay it on social media. Grab their attention with printed materials (flyers, posters, pamphlets) and surprise them by adding a digital component to them.


of US marketers generate sales through event marketing (Source)


of marketers believe that digital tools have a positive impact on their events (Source)


of Senior Managers plan on investing more in the event industry Source)

An overwhelming majority of event marketers believe that technology can have a major positive impact on the success of their events

Advantages of augmented reality for your events

  • ValidEngage your audience with an interactive presentation
  • ValidExpand your communication horizons and transmit more information
  • ValidBoost and optimize your event space
  • ValidMinimize installation time by presenting projects and services with digital 3D models
  • ValidIncrease memorization rate with a « wow » effect
  • ValidStand out from competitors with a unique experience
  • ValidClosely observe your attendees’ behaviors and reactions by gathering data and statistics
  • ValidIncrease your contact list with contests and questionnaires
  • ValidProvide up-to-date information to participants
  • Need to dig a little deeper ?

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    Best ways to use SnapPress for event marketing

    Conferences – salons – open houses – festivals – escape game – seminars – treasure hunts – pop-up stores – sporting events – team building exercises – cultural events – general assembly – VIP sections – games

    Client project: Fête de l’Humanité X SnapPress

    The Fête de l’Humanité is a yearly event organized by l’Humanité - a prominent French newspaper - that gathers half a million people each year. The promoters for this multicultural event decided to work along SnapPress to breath new life into their project.

    With the help of augmented reality, their 30 page catalog turned into an interactive experience with additional information in the form of videos and audio add-ons.

    Overview of the Fête de l'Humanité festival program with SnapPress augmented reality technology

    The catalog itself was informative with all the necessary content available within its pages, but it also turned into an interactive and playful tool to entertain users and grab the attendees’ attention. In addition to being fun, AR would also allow attendees to save time on an Internet search by simply scanning the catalog to receive additional information.

    Overview of the Fête de l'Humanité festival program with SnapPress augmented reality technology

    Our event industry partners

    Future starts here

    Bring your marketing strategies to life by turning your printing materials into interactive campaigns !Tell us about your projects.