Printed materials act as a starting point to enhance the experience of a city
The term « Smart City » refers to any digital project created to optimize the city’s infrastructure and its urban services.
The goal is to find the perfect balance between becoming digitized communities and keeping the human interactions alive. Augmented reality is the perfect tool to keep this balance intact as it is optional and complements pre-existing information without disrupting it.
Connecting traditional medium of communication with AR allows a community to provide updated information to its people as well as valuable multimedia content.
We all love the tangible aspect of printed materials, but users are turning more and more towards digital tools. They research products and services on the Internet, compare websites, leave and read reviews on search engines. With AR you can offer all those services through your existing printed materials. Connect your city’s information and your people’s information to facilitate the link between your community and your public services to improve quality of life of your citizens as well as visitors. Give urban services a whole new dimension.