Printed communications to enrich city’s life
Any digital project aimed at optimising the city infrastructures and networks is referred as “Smart City”.
The challenge for local authorities is to find the right balance : how to lead progress while keeping a city humanistic?
Augmented reality is a technology that encourages self-service and provides deep information at the same time. You can reach it whenever you want, you decide. Connecting your traditional communication materials with augmented reality allows you to provide real-time information to your citizens as well as rich multimedia content.
We still appreciate the physical dimension of printed media, such as tourist guides or city magazines, but users today have digital habits. Using their smartphones, they find information online, share their feelings or look for opinions on online forums… Augmented reality allows you to offer these digital services over your printed materials.
Connect every city media with augmented reality : your city’s newspaper, your mailings… Ease the data acquisition and enhance direct dialogue between citizens and public authorities. Give urban services a new dimension!