Augmented reality on print, how does it work?
Augmented reality technology enables the superposition of digital elements over the real world: such as Instagram filters or Pokemons. The camera on your cell phone is enough to reveal this parallel world!
Connect your multimedia content to a well-defined physical medium: from your catalog to your e-commerce website, from the leaflet to the presentation video, from the packaging to a contest, from a paper guide to the city application… Connect videos, URL links, images, audio, text, games, 3D animations… to the visual media of your choice!
Print and digital are complementary, augmented reality makes it possible to take advantage of the best of both worlds! Onone hand, paper remains physically in the visual field and conveys the notoriety of a brand, it offers a comfortable reading and is a guarantee of confidence as to the content delivered. On the other hand, digital is more reactive, multimedia, interactive and generates statistics. These two supports collaborate and form a virtuous combination.
Augmented reality gives a new dimension to your marketing and communication plans, create the customer experience of your choice: educational, practical, fun or commercial.
Without modifying the basic form of your packaging thereby preserving all its inherent qualities, augmented reality comes as a supplement, a complementary service made available to your customers. Thus, reconciling technophiles and technophobes!
Your printed media with new services and create drive-to-store & drive-to-web traffic
Augmented reality can help retailers manage the diversification of customer paths and new consumer experience requirements by making easily connecting the physical and digital worlds.
Traditionally commercial activity sells through its storefront, its packaging, its sales department, and via direct marketing actions such as the distribution of mailbox catalogues or promotional flyers in the streets. The modern consumer still appreciates the physical dimension of commerce, but has embraced habits related to digital technology: online ordering from home, information and comparaison shopping on the internet, sharing and requesting advice through messaging and forums…
Connect the two worlds, support and guide these new behaviours via augmented reality to offer a better customer experience and bring it to the purchase decision, whether in your store or on your website!
of French people prefer a print product catalog to its digital version
of consumers think that the quality of a print is indicative of the quality of the company's services.
A conversion rate 2 to 8 times higher than traditional e-commerce