Augmented reality on print, how does it work?
Augmented reality technology enables the superposition of digital elements over the real world: such as Instagram filters or Pokemons. The camera on your cell phone is enough to reveal this parallel world!
Connect your multimedia content to a well-defined physical medium: from your catalog to your e-commerce website, from the leaflet to the presentation video, from the packaging to a contest, from a paper guide to the city application… Connect videos, URL links, images, audio, text, games, 3D animations… to the visual media of your choice!
Print and digital are complementary, augmented reality makes it possible to take advantage of the best of both worlds! Onone hand, paper remains physically in the visual field and conveys the notoriety of a brand, it offers a comfortable reading and is a guarantee of confidence as to the content delivered. On the other hand, digital is more reactive, multimedia, interactive and generates statistics. These two supports collaborate and form a virtuous combination.
Augmented reality gives a new dimension to your marketing and communication plans, create the customer experience of your choice: educational, practical, fun or commercial.
Without modifying the basic form of your packaging thereby preserving all its inherent qualities, augmented reality comes as a supplement, a complementary service made available to your customers. Thus, reconciling technophiles and technophobes**!
The printed newspapers and magazines as a portal to access digital content and increase awareness
Augmented reality can help the paper press regain a prominent place in everyone’s daily life. Today, the Internet is associated with information overload, infinite scroll and time-consuming activities that distract us from the primary purpose.Thanks to augmented reality, it is now possible to anchor multimedia content to the printed page. This technological innovation makes it possible to offer your content without distraction or external solicitation (retargeting, advertising, notifications, etc.), and deliver a better experience to your audience: more relaxed, more receptive, more focused on the subject thanks to the appropriate dosage of digital information: where readers need it, and when they have chosen it.
of people are more attentive to a printed rather than a digital advertising message
of people prefer the paper version of magazines and 55% the paper version of a newspaper
of people trust articles read in printed newspapers more