Augmented reality for packaging

Within the printing industry, packaging is the area undergoing the greatest transformation of its activity. At the heart of societal and ecological issues, faced with the challenges of globalization and consumers’ requirements, packaging is constantly being improved: lighter, more functional, more beautiful, more eco-friendly…

How to transmit more and more with less and less space? What is the future of packaging?

Increasingly popular with advertisers like Danone, Augmented Reality (AR) technology offers an eldorado of possibilities to enrich the customer experience while reducing packaging and meeting the legal constraints.

Overview of facebook game on Danone organic natural yoghurt packaging with SnapPress augmented reality technology

Augmented reality on print, how does it work?

Augmented reality technology enables the superposition of digital elements over the real world: such as Instagram filters or Pokemons. The camera on your cell phone is enough to reveal this parallel world!

Connect your multimedia content to a well-defined physical medium: from your catalog to your e-commerce website, from the leaflet to the presentation video, from the packaging to a contest, from a paper guide to the city application… Connect videos, URL links, images, audio, text, games, 3D animations… to the visual media of your choice!

Print and digital are complementary, augmented reality makes it possible to take advantage of the best of both worlds! Onone hand, paper remains physically in the visual field and conveys the notoriety of a brand, it offers a comfortable reading and is a guarantee of confidence as to the content delivered. On the other hand, digital is more reactive, multimedia, interactive and generates statistics. These two supports collaborate and form a virtuous combination.

Augmented reality gives a new dimension to your marketing and communication plans, create the customer experience of your choice: educational, practical, fun or commercial.

Without modifying the basic form of your packaging thereby preserving all its inherent qualities, augmented reality comes as a supplement, a complementary service made available to your customers. Thus, reconciling technophiles and technophobes!

Your packaging as a gateway to your digital content

The packaging is physically constrained by its shape and size, graphically by the printed space allocated to it, legally by all the legal indications required… today it must always tell more and more. Originally designed to protect content, it is now more than ever a marketing tool designed to promote the act of buying. Whether by its design or its message, it must be differentiating.

The phenomenal success of mobile applications such as Yuka and QuelCosmetic, which meet customers’ increasing demand for transparency, demonstrates the curiosity, concern and attentiveness of modern consumers.

Augmented packaging thus becomes the gateway to a rich brand universe, allowing the creation of a unseen experience around the product at the time of contact.


of purchasing decisions are made in stores


of consumers are more likely to buy from a retailer offering augmented reality


commitment, each packaging scan generates at least one click

No change in the current shape or size of the packaging is required

Transform your packaging into a 360 communication platform to tell a story.

  • No change in the current shape or size of the packaging is required
  • Transform your packaging into a 360 communication platform to tell a story.
  • Improve product perception: security, serenity, confidence
  • Promote traceability from the creation of the product and its packaging to its end-of-life
  • Fight counterfeiting by providing consumer guarantees
  • Promote the know-how of the producer/designer in a fun way
  • Increase the memorization rate through a "wow" effect
  • Improve customer satisfaction through an improved shopping experience
  • Stand out from the competition by increasing product visibility in an increasingly crowded space (on the shelf or on the packaging itself)
  • Establish a dialogue with consumers (instant contact form)
  • Make your product an event (gift games / contests, daily updating of content in augmented reality...)
  • Need to go further?

    Our teams are at your disposal to discuss your projects and use cases.

    Contact us

    The best uses of augmented reality cases on Packaging

    Box - Box-set - Labels - Plug - Doggy Bag - Coffee capsules - Case - Cups

    Client work: Danone X Playmobil X SnapPress X High Co Data

    In 2018, food giant Danone is teaming up with Playmobil to offer a unique experience with an accessible augmented reality competition on the packaging of the new Danone BIO yogurt pack.

    SnapPress’ creative studio was in charge of the graphic part of creating and animating augmented reality, HighCoDATA of creating the facebook game accessible via the packaging scan with the SnapPress app.

    Overview of Danone organic natural yoghurt packaging with SnapPress augmented reality technology

    A campaign rewarded by its European nomination at the Nudging for Good Awards, by AIM and BVA

    An insight: In Europe, parents are buying less and less yogurt, even though they have an important role to play in the diet: calcium intake. Behind this phenomenon lies the concern about industrial food products.

    A Nudge: this marketing process is incentive-based, contextualized, non-binding and has a positive impact. The nudge is a small intervention in our environment that modifies the mechanisms of choice. Danone’s idea was to partner with Playmobil to make Danone Bio Kids nature more attractive for children between 6 and 12 years old, and to use augmented reality to engage children and parents.Via an interactive and entertaining exchange, the Playmobil farm that appears on the pack informs the user about the healthy and natural origins of the product. To motivate people to scan, each yogurt scanned is entered into a contest to win one of the 1,200 Playmobil toys.

    Tangible results: the product was well received by French retailers and consumers. The activation of the product generated nearly 40,000 consumer visits to the augmented reality site, all 1,200 Playmobil toys were won.

    A successful objective: Present the new recipe for Danone Nature BIO yogurt by offering Danone Nature BIO customers a fun experience with a connected game and Playmobil gifts to win, reassure parents and give children the right nutrients!

    Video overview of Danone organic natural yoghurt packaging with SnapPress augmented reality technology

    Our packaging clients

    Future starts here

    Bring your media to life and participate in the transformation of printed media: interactive, intelligent, useful! Tell us about your projects.