Augmented reality on print, how does it work?
Augmented reality technology enables the superposition of digital elements over the real world: such as Instagram filters or Pokemons. The camera on your cell phone is enough to reveal this parallel world!
Connect your multimedia content to a well-defined physical medium: from your catalog to your e-commerce website, from the leaflet to the presentation video, from the packaging to a contest, from a paper guide to the city application… Connect videos, URL links, images, audio, text, games, 3D animations… to the visual media of your choice!
Print and digital are complementary, augmented reality makes it possible to take advantage of the best of both worlds! Onone hand, paper remains physically in the visual field and conveys the notoriety of a brand, it offers a comfortable reading and is a guarantee of confidence as to the content delivered. On the other hand, digital is more reactive, multimedia, interactive and generates statistics. These two supports collaborate and form a virtuous combination.
Augmented reality gives a new dimension to your marketing and communication plans, create the customer experience of your choice: educational, practical, fun or commercial.
Without modifying the basic form of your packaging thereby preserving all its inherent qualities, augmented reality comes as a supplement, a complementary service made available to your customers. Thus, reconciling technophiles and technophobes**!
Your packaging as a gateway to your digital content
The packaging is physically constrained by its shape and size, graphically by the printed space allocated to it, legally by all the legal indications required… today it must always tell more and more. Originally designed to protect content, it is now more than ever a marketing tool designed to promote the act of buying. Whether by its design or its message, it must be differentiating.
The phenomenal success of mobile applications such as Yuka and QuelCosmetic, which meet customers’ increasing demand for transparency, demonstrates the curiosity, concern and attentiveness of modern consumers.
Augmented packaging thus becomes the gateway to a rich brand universe, allowing the creation of a unseen experience around the product at the time of contact.
of purchasing decisions are made in stores
of consumers are more likely to buy from a retailer offering augmented reality
commitment, each packaging scan generates at least one click