Sales : increase the conversion rate

Augmented reality prints offer many possibilities to capture prospects and design a seamless customer experience… discover the advantages of augmented reality to meet your sales objectives.

Want to know more about Augmented Reality on print?

Increase the conversion rate

Augmented reality prints offer many possibilities to capture prospects and design a seamless customer experience… discover the advantages of augmented reality to meet your sales objectives.

Promote paper as a sales tool : bet on content

Communication materials provide a physical medium that remains in your customers hands and visual field. Catalog, business card, magazine, flyer… These materials are strong acquisition channels that engage the prospect.

Upgrade these media with digital technology for an immersive, rich and memorable experience:

  • Multimedia: 3D modeling, video and audio promotion…
  • Real time: news, customer comments, availability…
  • Programs: contests, games…
  • Data: personalized offers, retargeting…

Connect your printed materials and simplify the customer experience

Make the shopping experience more comfortable from print to online service. Printed materials are an excellent first contact point, but in a cross-channel strategy, many prospects get lost before they reach conversion on the Internet. Augmented reality builds a bridge from a physical medium to an online store, registration form, booking interface… Customers can switch from paper to the Internet in two clicks thanks to their smartphone’s camera! A smoother purchasing process for a higher conversion rate, ideal for your street or direct marketing campaigns.

Drive your customers to store thanks to augmented reality

Develop the attractiveness of your shop thanks to customer experiences exclusively offered on site. Augmented Reality is a good solution for commercial animation. At Argo, our technology offers to anchor digital content to a physical medium. If you decide to keep this physical anchor rare and only display it in store, any prospect will have to visit your point of sale to access this animation. Optimize the effectiveness of your business strategy with phygital commerce. Use the advantages of digital technology and enjoy the scarcity effect: launch event operations using your posters, gondola, stickers… offer an entertaining experience and make win loyalty points and other commercial promotions forms! Furthermore, consider to augment your packaging!

Need to go further?

Our teams are at your disposal to discuss your projects and use cases.

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Client work

Pandora X Disney

The international jewellery brand Pandora teamed up with the american entertainment leader, Disney, on the occasion of the iconic Mickey Mouse 90th birthday.

A limited collection of jewellery with the effigy of the famous characters was designed: The Lion King, Snow White, Toy Story, Mickey Mouse… The Disney family can now be displayed as earrings, rings and pendants.

The Pandora brand decided to event its outlets on the occasion and set up a special operation in augmented reality. Disney’s public is trans-generational, what better idea then to set up a treasure hunt in stores to win one of the precious jewels?

Carried out in October 2018 across 3 European countries (France, Spain, Italy), the operation invites customers to search and scan in stores a series of visuals with the effigy of Disney characters. Thanks to the «instant winner» algorithm by ARGO, one of the participants win a «charm» and is then invited to recover his gift in store.

Successful operation: create traffic in the outlets and provide a fun experience to customers. With more than 105K scans in 2 weeks and more than 15K unique users, the operation is a success.

Our sales clients

Future starts here

Join the printed media transformation : interactive, intelligent, useful! Let’s talk about your projects.

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