Give a new dimension to your events

With more event choices than ever before, the participants’ experience has become a differentiating and critical factor and a key factor in achieving an event’s objectives.

Whether it is an expo, a conference, a pop-up store, an escape game, a sporting or cultural event… Being an organizer or exhibitor in a busy event is a bit like being a peacock. You must get noticed and to achieve this goal, you must spread your large coloured feathers.

Once the audience is attracted, you must make them live a memorable experience: immersive, engaging and original. Every year, events develop towards ever higher quality standards for an increasingly large, varied and demanding audience.

The event space is in full mutation, the participant is no longer a spectator but becomes himself an actor and creator, actively participating in the vitality of the event. Participants want to act! Integrating augmented reality into your experiential marketing allows you to open up the field of possibilities to propose events that exceed your audience’s expectations.

Overview of holobear at Argo and SnapPress booth with augmented reality technology

Augmented reality on print, how does it work?

Augmented reality technology enables the superposition of digital elements over the real world: such as Instagram filters or Pokemons. The camera on your cell phone is enough to reveal this parallel world!

Connect your multimedia content to a well-defined physical medium: from your catalog to your e-commerce website, from the leaflet to the presentation video, from the packaging to a contest, from a paper guide to the city application… Connect videos, URL links, images, audio, text, games, 3D animations… to the visual media of your choice!

Print and digital are complementary, augmented reality makes it possible to take advantage of the best of both worlds! Onone hand, paper remains physically in the visual field and conveys the notoriety of a brand, it offers a comfortable reading and is a guarantee of confidence as to the content delivered. On the other hand, digital is more reactive, multimedia, interactive and generates statistics. These two supports collaborate and form a virtuous combination.

Augmented reality gives a new dimension to your marketing and communication plans, create the customer experience of your choice: educational, practical, fun or commercial.

Without modifying the basic form of your packaging thereby preserving all its inherent qualities, augmented reality comes as a supplement, a complementary service made available to your customers. Thus, reconciling technophiles and technophobes!

Augmented reality as the most suitable media for event operations

Since augmented reality makes it possible to contextualize the dissemination of information, it is the perfect medium for event-driven operations. During an event, the goal is to convey as much information to as many participants as possible in an understandable and memorable way. However, the members present are limited and time is precious.

Event attendees always enjoy physical contact and human-to-human interaction, but they also like to be able to get information quickly and do not hesitate to use their phones out to get additional information. Capture their attention with a physical support, enrich their experience with augmented reality: capitalize on your event and increase your efficiency!

Choose the digital information you wish to transmit to the participants of your physical event, then decide which medium it will augment: a poster, a guide, flyers, a kakemono…

It is time to empower participants, engage them in an interactive, functional and emotional experience of information during your event through augmented reality!


of American marketers generate sales through event marketing


of event marketers believe that technology has a major positive impact on the success of their events


Increasingly large events

Without modifying the basic form of your packaging thereby preserving all its inherent qualities, augmented reality comes as a supplement, a complementary service made available to your customers. Thus, reconciling tech-savvy users and newbies!

The advantages of augmented reality for your events

  • Engage your audience with an interactive presentation
  • Expand your expression space and transmit more information
  • Make yourself engaging by animating your room in an innovative way
  • Present an object in 3D without having to transport it to the site
  • Capture attention with an innovative staging
  • Increase the memorization rate through the wow effect
  • Stand out from the competition with original experiences
  • Increase the attractiveness of your operation with new content
  • Observe the behaviour of your audience by obtaining statistics
  • Get leads by offering contests
  • Leave a record of your event on your participants' phones
  • Increase the reach of your presence by encouraging sharing on the Internet
  • Provide participants with real-time information
  • Need to go further?

    Our teams are at your disposal to discuss your projects and use cases.

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    The best uses cases

    Professional exhibition - Congresses - Open house days - Festival - Escape Game - Seminar - Treasure Hunt - Sales animation - Pop-up store - Internal event - Sporting events - Team building - Cultural event - Inauguration - General Assembly - VIP area

    Client work: Fête de l’Humanité X SnapPress

    The Fête de l’Humanité is a French event organised every year by the newspaper L’Humanité: every year, more than 500,000 people make it the largest festival in France. This event, which brings together music, culture, politics, sport, conviviality and meetings, has chosen to work with SnapPress to give a new dimension to its communications efforts.

    In its 30-page catalog, users discover videos of the artists performing during the festival, photos that retrace previous editions, and additional information on events related to the “Fête de l’Humanité”.

    The usual information is available via the printed support distributed to all event goers, the additional content offering a complete experience of the Fête de l’Humanité is anchored on the printed support but made available online through augmented reality. A scan rather than an online query yields faster browsing, and a 3D staging of the information for more wonder and satisfaction for readers. A good event communication platform to improve the experience of festival-goers!

    All this digital content is aligned with the festival’s graphic charter. A stunning operation!

    Overview of the Fête de l'Humanité festival program with SnapPress augmented reality technology

    Our events clients

    Future starts here

    Bring your media to life and participate in the transformation of printed media: interactive, intelligent, useful! Tell us about your projects.