Augmented reality on print, how does it work?
Augmented reality technology enables the superposition of digital elements over the real world: such as Instagram filters or Pokemons. The camera on your cell phone is enough to reveal this parallel world!
Connect your multimedia content to a well-defined physical medium: from your catalog to your e-commerce website, from the leaflet to the presentation video, from the packaging to a contest, from a paper guide to the city application… Connect videos, URL links, images, audio, text, games, 3D animations… to the visual media of your choice!
Print and digital are complementary, augmented reality makes it possible to take advantage of the best of both worlds! Onone hand, paper remains physically in the visual field and conveys the notoriety of a brand, it offers a comfortable reading and is a guarantee of confidence as to the content delivered. On the other hand, digital is more reactive, multimedia, interactive and generates statistics. These two supports collaborate and form a virtuous combination.
Augmented reality gives a new dimension to your marketing and communication plans, create the customer experience of your choice: educational, practical, fun or commercial.
Augmented reality as the most suitable media for event operations
Since augmented reality makes it possible to contextualize the dissemination of information, it is the perfect medium for event-driven operations. During an event, the goal is to convey as much information to as many participants as possible in an understandable and memorable way. However, the members present are limited and time is precious.
Event attendees always enjoy physical contact and human-to-human interaction, but they also like to be able to get information quickly and do not hesitate to use their phones out to get additional information. Capture their attention with a physical support, enrich their experience with augmented reality: capitalize on your event and increase your efficiency!
Choose the digital information you wish to transmit to the participants of your physical event, then decide which medium it will augment: a poster, a guide, flyers, a kakemono…
It is time to empower participants, engage them in an interactive, functional and emotional experience of information during your event through augmented reality!
of American marketers generate sales through event marketing
of event marketers believe that technology has a major positive impact on the success of their events
Increasingly large events