Augmented reality on print, how does it work?
Augmented reality technology enables the superposition of digital elements over the real world: such as Instagram filters or Pokemons. The camera on your cell phone is enough to reveal this parallel world!
Connect your multimedia content to a well-defined physical medium: from your catalog to your e-commerce website, from the leaflet to the presentation video, from the packaging to a contest, from a paper guide to the city application… Connect videos, URL links, images, audio, text, games, 3D animations… to the visual media of your choice!
Print and digital are complementary, augmented reality makes it possible to take advantage of the best of both worlds! Onone hand, paper remains physically in the visual field and conveys the notoriety of a brand, it offers a comfortable reading and is a guarantee of confidence as to the content delivered. On the other hand, digital is more reactive, multimedia, interactive and generates statistics. These two supports collaborate and form a virtuous combination.
Augmented reality gives a new dimension to your marketing and communication plans, create the customer experience of your choice: educational, practical, fun or commercial.
Without modifying the basic form of your packaging thereby preserving all its inherent qualities, augmented reality comes as a supplement, a complementary service made available to your customers. Thus, reconciling technophiles and technophobes!
An intuitive and powerful DTP software to create educational augmented reality
- At SnapPress we develop tools to make augmented reality accessible to the general public. We provide teachers and instructors with intuitive software solutions and comprehensive training that allows them to quickly become autonomous in the creation of AR content
- Today we have partnerships with graphic design schools. We provide creative students with our platform, enabling them to adopt innovations in the graphic arts sector and complement their skills and knowledge of DTP tools
- Among our clients in the education sector we have publishers such as Bordas & Nathan, major players in educational book publishing. Augmented reality allows users to discover answers, access corrections, connect tutorial videos to paper, and soon to open a discussion channel between communities to interact on topics.